Do you hate shopping for insurance? Try selling it! Although insurance companies have some of the most entertaining commercials on television, most people still dread shopping for insurance more than just about any other product or service. The experience people have often leaves them confused as to what they are really paying for. As an insurance agency owner since 2001, I have learned it doesn’t have to be that way. This book will explain how people can have a better experience when buying insurance if: • They feel that their needs are the focus of the agent. • They feel confident the insurance coverage will help them when it’s needed. • The customer relationship is maintained by the agent through effective communication. This book will also explain how insurance agents can: • Create a learning environment when meeting with a client. • Foster the perception of an insurance expert. • Build an agency team of teachers. • Continue to educate and coach clients beyond the initial purchase. The best salespeople are good teachers. Buying insurance requires trust that the policy you buy is what you need. An insurance agent that can educate someone on their needs as well as their policy coverages will earn that trust. Maintaining that trust as life and needs change will allow for a long term client/ advisor relationship which is the ultimate goal.
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