Friction: Passion Brands in the Age of Disruption

SKU: 1576878368 (Updated 2023-01-12)

Price:

US$ 27.50

You might be also interested in

Make Money Online In Nigeria Guaranteed!

US$ 0.00

Personal Finance

FivePears Tungsten Carbide Router Bits - 12 Piece Router Bit Set with 1 / 2 - Inch Shank for Doors,...

US$ 22.69

Door & Window Bits

Industrial Air Blow Gun with Brass Adjustable Air Flow Nozzle and 2 Steel Air flow Extension, Pneuma...

US$ 11.99

Air-Compressor Accessories

Healthcare Family Credit Union

US$ 0.00

Banking

Simple Chef Cast Iron Skillet 3-Piece Set - Best Heavy-Duty Professional Restaurant Chef Quality Pre...

US$ 39.99

Hose Reels

Description

Every industry around the globe is being completely disrupted. Stalwart brands are losing market share to upstarts that capture our collective consciousness. Trillions of dollars are at stake.

Brands know a new approach is needed. But most don’t realize the strategic underpinnings need to change. Great brands are no longer built through interruptive advertisements.

Friction argues that brands don't simply need clever messages or new, shiny technologies. They need a fundamental change in strategy. Friction provides a system for embracing transparency, engaging audiences, creating evangelists, and unleashing unprecedented growth.

The authors of Friction have worked on some of the industry's most innovative assignments for the world’s most successful brands. This groundbreaking book reveals how corporations can divorce themselves from legacy business models to create a passion brand. A brand that breaks its addiction to traditional advertising. A brand that empowers its customers. A brand that dominates the competition.

Features & details

POWERHOUSE

EAN: 9781576878361

ISBN: 1576878368

Manufacturer: powerHouse Books

Brand: POWERHOUSE

We hope you love the products we recommend! All of products are independently selected by deal-dx editors. Just to let you know, deal-dx may collect a share of sales or other compensation from the links on this page if you decide to shop from them. As an Amazon Associate we earn from qualifying purchases. Prices are accurate and items in stock as of time of publication.

This website uses cookies for the correct display and functionality. Do you also want to take full advantage of the website and accept cookies?
About cookies. Accept cookies